Watches of Switzerland: Timeless payments

Matching payments to high customer expectations

What do Charles Dickens, Harry Houdini, and Grace Kelly have in common? They have all been clients of Mappin & Webb, a subsidiary of The Watches of Switzerland Group, which also includes Goldsmiths and Mayor's Jewelers. Based in the UK, its family of brands carries over 200 years of history.

Streamlining telephone orders with Pay by Link

Processing orders over the phone via a call center can be a compliance minefield. The customer has to rely on a salesperson entering card details on their behalf. For businesses, this creates a major fail-point for which they have total liability. A good solution is Pay by Link, where the salesperson emails the customer a link to a bespoke (totally secure) payment page. The customer enters their details themselves and the payment is complete.

The Watches of Switzerland Group now uses Pay by Link for all telephone orders. It's an easy alternative to bank transfers and removes the need for a point of sale terminal - meaning higher security for both the business and its customers. High-value transactions can even be routed via 3D Secure for a full liability shift.

Pay by Link was incredibly easy to set up and we were live within two weeks.

Paul Clare

Sales Ledger Manager

"Pay by Link is a simple way of accepting telephone orders and catering to VIPs in an elegant and secure manner. Base4's out-of-the-box pages are easily branded and they look great. It was also incredibly easy to set-up and we were live within two weeks." Paul Clare, Sales Ledger Manager

In another use case, sales staff can visit VIP shoppers with a selection of products for them to try. Once the shopper is ready to pay, a payment link can be created on the spot making it simple to process the payment, wherever the shopper happens to be. This eliminates the need for sales staff to cart around payment terminals or make lengthy phone calls to call centers in different timezones.

When Base4 sees a good idea, it acts.

Mark Isitt

Group IT Director

"Base4's payments platform isn't shackled by the limitations of technical legacy which hampers the competition," said Mark Isitt, Group IT Director. "The teams are energic and helpful and react quickly when you need support. When Base4 sees a good idea, it acts. At times I've mentioned small improvements to the platform, only to be surprised by those being made available for general release."

Building to last with sustainable technology

The right watch will last for generations and craftsmanship is more important than high-end technology. But with payments, you need to stay ahead of the curve. Endless new ways to pay have emerged over the last 20 years and it's not slowing down. Before working with Base4, The Watches of Switzerland Group was playing catch-up with its point-of-sale set-up. It had separate terminals for gift cards, supermarket vouchers, Chinese payment methods, and cards. Base4 was the unifying force, bringing all of these together with one simple setup, making operations more sustainable.

The team does what it takes to ensure a premium experience for our shoppers.

Mark Isitt

Group IT Director

Uninterrupted in-store payments with 4G

Trust, service, and dependability are synonymous with The Watches of Switzerland Group. So, inconveniencing customers at the point of sale due to technical downtime or network interruption is unforgivable. With Base4's 4G solution, The Watches of Switzerland Group can seamlessly transfer to a non-integrated 4G networked model and keep trading, no matter what. This capability also lets the company take payments at the shopper's convenience, anywhere in the world.

"Base4 is a true growth partner," concluded Mark. "Its payment services keep us at the leading edge of the market and the team does what it takes to ensure a premium experience for our shoppers."